Your brand has a story, let's make sure it's the right one.
I help businesses tell the right story of who they are, so they start attracting the right clients.
Belief statement
Every brand already has a story. The question is whether the story it’s telling is aligned with what the brand actually believes, and what the clients actually wants.
The wrong story is costing you more than you think
As long as your brand is telling the wrong story, your right clients will never find you. Lots of brands fail to notice that how they show up to the world is completely misaligned with who they think they are.
Brands often first try to fix the design (let’s make our colours pop more!), marketing (should we start posting reels? Or make a TikTok account!), or sales (let’s use AI to generate a new sales pitch/script!). However, none of these can solve the problem when the real issue is rooted in the story. And the story problem isn’t even visible from the numbers in quarterly report.
Three simple steps to find your brand's true story
1
Book a Brand Audit
In 90 minutes, we find the gap between what your brand truly is and how it's currently showing up to the world.
2
Get Your Diagnosis
You receive a written report that diagnose the real problem, so you know exactly what needs to change and why.
3
Tell the Right Story
We build the narrative your brand has been missing, including the positioning, the language, and the story that makes the right clients recognize you immediately.
Services
Most people who find their way here have already tried the other things. The rebrand. The new website. The copywriter. The marketing agency. Everything looked better, but the right clients still aren’t finding you. This is really frustrating when you know the work is good.
I've spent years diagnosing why brands get stuck, and it usually comes down to the same thing: the story underneath isn't right. The story was unclear, inherited from its previous versions, or edited down so it seems generic like everyone else.
Brand Audit
You don't need more execution. You need to understand exactly what's wrong, and why everything you've tried hasn't fixed it.
In 90 minutes we work through your brand's story across every key touchpoint. How you describe what you do. What your website is actually communicating. What your best clients understand about you that strangers can't yet see.
You walk away with a written diagnosis report that names the real problem, so you know what to do next. There will be no suggestion nor improvement strategy in the diagnosis report.
Right for you if: something feels off but you can't name what it is.
MOST POPULAR
Brand Narrative Strategy + Identity Design
Six to ten weeks. The complete work.
We begin with diagnosis: understanding the gap between what you believe about your brand privately and what the market currently sees.
Then we build the narrative framework that closes that gap: your story, your positioning, the specific way of speaking about your business that makes the right people connect and identify with your brand.
Then we translate that into expression. Visual creative system. Website direction. Pitch language. The way your content should look & feel. You will feel confident and clear about your brand and so do the people you want to attract.
Right for you if: you're ready to do the real work, not just the surface work.
Brand Story Intensive
For founders who already know something is wrong and need to move quickly.
Over one to two focused workshops (virtually or in person), we go deep into your story, your positioning, and the specific language that makes you irreplaceable in your category.
By the end you have words that sound like you and clearly communicate who you are.
Right for you if: you have a pitch, a launch, or a transition coming and you need clarity now.
Feature projects
A brand identity, visual system, and narrative framework for a luxury fragrance startup targeting ultra-high-net-worth buyers.
A brand built from the ground up for a new digital collectibles platform launching inside an established photography community (500px). And the real challenge was making something unfamiliar feel trustworthy overnight.
“Jill is professional, organized, has good design instinct, and is proactive in calling out concerns, asking good questions and making smart recommendations that impact the finished work.”
– Steph Bigue, Founder of Manyways
I work with founders and business owners who have built something genuinely good but can't seem to get the market to see it that way. Through a process of diagnosis, strategy, and narrative development, I help them find the story their brand has been trying to tell.
Get In Touch
If you're interested in working with me, complete the form with a few details about you. I'll review your message and get back to you within 48 hours.
Or email me directly at jill@jillcsmclean.com